Polar travel signals a shift in premium tourism

Polar expedition travel is highlighting a broader shift in premium tourism, as travellers increasingly seek access, expertise and deeper experiences rather than scale, according to Sam Seward, President of Quark Expeditions, in the latest episode of the Travel Trends Podcast. Speaking to Travel Trends host Dan Christian, Seward describes a market where both booking behaviour and traveller expectations are changing – from earlier bookings for Antarctica to growing demand for specialist experiences such as photography, kayaking and citizen science.