Information in a guest’s own language counts towards a welcome, VisitBritain research found

Breaking Travel News - Nov 12, 2026

Around seven in ten people in every age group rated signs and information in their own language as quite or very important to feeling welcome on holiday. The figures come from a VisitBritain question put to 20,185 respondents in 20 countries through the GfK Anholt Nation Brands Index 2017, published in February 2018 as Foresight issue 159, Understanding Welcome. It measured how important people said each element was, not where they went on to book.

Read full article

More News

Voyage Times

Voyage Times publishes travel and lifestyle articles for travelers and culture hunter from around the world. Discover the places that you haven't heard of here.

NEWSLETTER

Copyright © 2015 - 2026 Voyage Times. All Rights Reserved.