FORGET THE ALPS: JAPAN IS CALLING

Japan continues to attract British travellers seeking alternatives to Europe’s crowded ski slopes and Hoshino Resorts is spotlighting some of the country’s most rewarding winter destinations for the 2026/27 ski season – from the legendary powder snow of Hokkaido to the lesser-known mountains of Tohoku, where the new KAI Zao has recently opened. Unlike many ski holidays centred solely around the slopes, a winter trip to Japan can combine mountain adventure with hot spring bathing, regional gastronomy, ancient traditions and cultural discovery.