From Halloween to year-round bookings: the growing appeal of dark tourism

With the spooky season around the corner, ghost tours and Halloween experiences are set to take centre stage. But according to Bókun, a Tripadvisor company, growing interest in dark tourism is helping fuel demand for ghostly experiences year-round. To explore how rising global fascination with the supernatural is translating into year-round bookings, Bókun has shared insights from tour operators, alongside data revealing growing demand for people booking spooky tours on their own doorstep.