Beyond Phoebe Gates’ Phia: 5 female-owned fashion-tech apps to have on your radar

South China Morning Post - Sep 22, 2026

Female tech entrepreneurship is a rapidly growing field, but not all female founders, it seems, are shown equal treatment. That’s why Phoebe Gates, the 24-year-old daughter of now-divorced Bill and Melinda Gates, made headlines this summer as controversy surfaced over her AI-powered shopping app Phia, which she launched with her former Stanford University classmate Sophia Kianni just last year. Phia was, for all intents and purposes, a huge success story upon launch – the start-up counted Khloé...

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