Hong Kong-born cookie brand founder brings flavours of her youth to small-town France

In 2024, French artisanal cookie company Sucré did a four-day pop-up in Hong Kong. The response was overwhelming, says Louise Lui, the brand’s Hong Kong-born co-founder. “There was already a queue forming outside 25 minutes before us selling,” she says. “And then I was just like, ‘Oh my God, how do you know about us?’” When developing recipes for the pop-up, Lui and her French partner in life and business, Victor Selle, wanted something that would bridge cultures. They landed on familiar Asian...