Local Marketing Expert Identifies 2 Distinct Types of Shop Owners

An expert in local marketing identifies 2 distinct types of local shop owners--and tells us what makes one successful while the other fails.

Arroyo Grande, CA, United States - February 26, 2018 /PressCable/ —

A local marketing expert has identified 2 very distinct types of local business owners and says he can predict which type business owners will become by only 1 factor.

“I’ve seen it time and time again,” says a spokesman from FindUsLocal.com, an online free small business directory that presents visitors with a customized home page that only shows them local results from their own city or town. “There are 2 types of local shop owners: those who consistently attract new business and those who barely get by from relying on old customers. It’s not difficult to see that only 1 of those business owners will be around in a few years.”

Last year a string of local shops were forced to shutter their doors, and he says that there is 1 identifying factor in most of the cases. “When a local business owner tries to rely on old school marketing techniques, it typically ends in disaster,” he says. “The successful local store owners realize that times have changed, and if they want to attract new customers, they need to have an online presence by using updated local marketing techniques so they can be found.”

He’s talking about claiming local business listings in a free small business directory. These directories are the new Yellow Pages for consumers and allow small and local business owners to create an online presence without spend all the money typically associated with creating a company website.

“The distinction is clear,” he says. “Only those local business owners who can be found online will be in business in the years to come.”

About FindUsLocal: FindUsLocal uses geolocation technology in visitor’s browsers to construct a home page focused on their city, town or community. Right there on the front page, they’ll find local weather, sports results for their favorite teams, and announcements of the top musical acts and events coming to their city. Smart business owners list their businesses on the site to be seen by those who are specifically looking for businesses in their local area.

Contact Info:
Name: Matthew Hesser
Organization: Find Us Local USA Business Directory
Address: P.O. Box 880, Arroyo Grande, CA, Arroyo Grande, CA 93421, United States
Phone: +1-805-534-9800

For more information, please visit http://www.FindUsLocal.com

Source: PressCable

Release ID: 304962