How Sandrine Zhang Ferron built vintage furniture marketplace Vinterior – interview

Sandrine Zhang Ferron’s path to entrepreneurship was less a predictable trajectory and more a conscious pivot. She grew up between Suzhou in China, France and London, with her upbringing placing a premium on stable, conventional career paths rather than creative pursuits. “In my family, it was not an obvious thing to do,” notes the founder of Vinterior, the London-based vintage and antique furniture marketplace. “There was no tradition of design, entrepreneurship or art.” Zhang Ferron’s career...