Entrepreneurs Encouraged to Use Both Online and Offline Marketing

Offline marketing can still be a hugely effective part of the approach to seeking growth for many businesses around the world. In fact, the key to success is usually in finding the perfect balance between online and offline marketing to drive the company forward.”

Perth, Australia - October 7, 2017 /PressCable/ —

With online marketing costs now representing more than a third of all global spending on marketing, it is clear that some businesses are relying ever more heavily on digital marketing these days. However, this raises the question of how important traditional, offline marketing strategies are in the modern business world.

Commenting on this subject, YourBusinessCoachingClub Founder Craig Ridley advised that, “offline marketing can still be a hugely effective part of the approach to seeking growth for many businesses around the world. In fact, the key to success is usually in finding the perfect balance between online and offline marketing to drive the company forward.”

He confirmed that a higher level of offline marketing is typically a good choice for a business with a local customer base. This can include the use of business cards, branded merchandise, and newspaper or radio advertising to spread the brand.

On the other hand, online marketing is a highly cost effective way of reaching out to a diverse and geographically dispersed customer base. This method of marketing is also easy to track in order to measure success. Popular approaches in this case include the use of social media, blogs, and mobile apps.

Mr Ridley pointed out that, “every small business owner has to look at their own situation and customer base to work out the correct mix of marketing strategies for their company. While online marketing has grown incredibly in recent years, there is still a place for the offline approach next to this for most businesses.”

YourBusinessCoachingClub is a revolutionary internet business coaching club that gives solid advice and specialist coaching sessions to small business owners. Thanks to the worldwide network of contacts it also allows budding entrepreneurs to share ideas and experience. The cost of YourBusinessCoachingClub is modest, at the equivalent of cost 50 cents per day.

Contact Info:
Name: Craig Ridley
Organization: PGW Solutions Pty Ltd
Address: GPO Box R1254, Perth, Western Australia 6844

For more information, please visit https://yourbusinesscoachingclub.com/

Source: PressCable

Release ID: 246797

Latest News

Sudden power outage creates 'nightmare' at Atlanta airport

Dec 18, 2017

ATLANTA — A sudden power outage brought the world's busiest airport to a standstill Sunday, grounding more than 1,000 flights in Atlanta just days before the start of the Christmas travel rush. Hours after the blackout began, authorities announced that electricity would be restored at the Hartfield-Jackson Atlanta International Airport by midnight. Passengers at the airport were left in the dark when the lights went out at around 1 p.m. The outage halted all outgoing flights, and arriving planes were held on the ground at their point of departure. International flights were being diverted, officials said. Delta passenger Emilia Duca,...

Prosecutors become treasure hunters in repatriation campaign

Dec 18, 2017

NEW YORK — The lawmen who knocked on the door of Helen Fioratti's Park Avenue apartment this fall weren't hunting for a fugitive or a stash of drugs. They were after her coffee table. The small table was topped with a colorful marble mosaic that was once part of an ornate ship built by the Roman emperor Caligula, and its seizure was part of an aggressive campaign by Manhattan District Attorney Cyrus Vance Jr. to repatriate antiquities believed to have been illegally looted. Sleuthing by Vance's staff also led to seizures of ancient objects this year from the Metropolitan Museum...

50 Chinese couples marry in Sri Lanka in mass ceremony

Dec 18, 2017

COLOMBO, Sri Lanka — Clad in traditional Chinese, Western and Sri Lankan costumes, 50 Chinese couples were married at a mass ceremony in Sri Lanka's capital on Sunday to mark the 60th anniversary of diplomatic relations between the two countries and to promote the island nation as a tourist destination. The ceremony in Colombo was attended by Sri Lankan politicians and diplomats from both nations. A number of Chinese nationals attended as well. Soon after the couples arrived in decorated cars, the ceremony began with traditional Sri Lankan drummers and dancers blowing conch shells as a symbol of auspiciousness and...

Russia to resume flights to Egypt, halted after 2015 bombing

Dec 18, 2017

MOSCOW — Russia and Egypt signed a deal on Friday to resume flights between Moscow and the Egyptian capital of Cairo starting from February, after more than a two-year break, officials announced. Moscow suspended flights to Egypt after a bomb by the local Islamic State affiliate brought down a Russian airliner over Sinai in October 2015, killing all 224 people on board. The attack decimated Egypt's vital tourism industry. Egyptian authorities have since spent millions of dollars to upgrade security at its airports, hoping to get Moscow to change its mind. Russian Transportation Minister Maxim Sokolov said he and Egyptian...

South Korean President Moon in China on visit to repair ties

Dec 18, 2017

BEIJING — Chinese President Xi Jinping told his South Korean counterpart Moon Jae-in on Thursday that Beijing wants to improve ties that have nosedived over China's objections to the deployment of an American anti-missile system. Welcoming Moon at the Great Hall of the People in the heart of Beijing, Xi said relations had suffered setbacks "for reasons known to all." "I hope and believe that your visit will be an important opportunity to improve relations as we seek to find ways to carve a better path based on mutual respect and trust," Xi said. Moon responded that there have been...

Weather, 20 December
Houston Weather
+7

High: +11° Low: -2°

Humidity: 83%

Wind: NNE - 7 KPH

Canberra Weather
+27

High: +27° Low: +17°

Humidity: 87%

Wind: W - 20 KPH

Roissy-en-France Weather
+6

High: +6° Low: -5°

Humidity: 87%

Wind: ENE - 7 KPH

Florence Weather
+9

High: +9° Low: +6°

Humidity: 97%

Wind: ENE - 17 KPH

Parga Weather
+7

High: +16° Low: +4°

Humidity: 100%

Wind: SE - 25 KPH